Pharmaceutical Industry Marketing Practices are under intense scrutiny especially amid the recent opioid crisis.
There is no standardized professional certification or credential from an independent 3rd party which ensures all industry professionals who engage HCPs meet minimum standards of competency.
Many types of industries have a professional certification:
Yet, for both pharmaceutical industry sales professionals as well as medical affairs professionals no uniform standard of excellence or competency existed prior to the ACMA.
A recent survey found that over 65% of scientific and medical research is supported and conducted by the pharmaceutical industry.
Moreover, health care providers are required to obtain continuing education to maintain their professional license. The majority of continuing education is supported by pharmaceutical companies!
What that means is that pharmaceutical companies and their medical and sales representatives play a very important role as being the primary conduits of education and information to doctors. Having a professional certification creates a uniform standard of competency and excellence for industry professionals who are responsible for providing critical information to doctors which impacts patient lives.
Patients: Credentialing pharmaceutical industry professionals acts in the best interest of public health. It ensures that physicians are receiving information in an objective, ethical manner because the professionals providing this information are accredited by an independent third party such as the ACMA.
Pharmaceutical Industry Professionals: We aim to help pharmaceutical industry professionals by improving their skills as trained professionals. We do this by providing a broad skilled and competency based training using the latest psychometric technology and a cutting edge learning platform
Healthcare Professionals: We aim to help the medical and healthcare community by ensuring that pharmaceutical industry professionals are meeting a minimum level of competency and knowledge. This results in increased trust and confidence that medical affairs and sales professionals are providing information in an accurate and effective way.
We bring uniformity and the highest standards of excellence in education and training for Medical Affairs and Sales departments in life science companies around the world.
Our training programs are used by pharmaceutical, biotechnology, medical device and diagnostic companies as a go-to resource and reference.
We are a self-governing entity which works collaboratively with academic & industry organizations to ensure that there are adequate educational and professional development opportunities for the life sciences.
The Mission of the ACMA is to establish, certify, and maintain core competencies for pharmaceutical industry professionals who have a focus in Medical Affairs and sales in life sciences industries.
Learning – We encourage continued professional development and exploring ways to become experts.
Excellence – We pride ourselves in maintaining the highest standards of integrity and diligence when it comes to our services, by presenting best practices in the industry.
Accountability – We believe in “walking the talk” and rising above the minimum requirements to achieve the desired results for our stakeholders.
Differentiation through Innovation – we are disrupting the industry by creating new paradigms in pharma.