The medical affairs function has two primary goals : (1) educate and disseminate medical information and (2) generate new data. Medical affairs is involved in a variety of important decisions related to pharmacovigilance, health econ omics research and designing clinical trials among other functions . The value that medical affairs contributes within the medical community can be seen on a daily basis. Indeed, health care providers (HCPs) are increasingly relying more on the “medical arm” of the industry for ed ucation vs. the sales team. To fully understand the background and reason for this, it is important to provide a brief review of som e historic industry milestones over the last decade.