Customer relationship management (CRM) Manage your KOL interactions and medical affairs activities with a CRM tool that is optimized for MSL & Medical Affairs professionals. Build enduring relationships with both internal and external stakeholders.
ACMA Engage was built with ongoing input from MSL leaders, experienced MSLs and medical affairs executives. MSLs are not salespeople. We get that. MSL activity in a CRM needs to reflect the wide variety of activities that MSL and medical affairs professionals work on routinely. Let our Medical CRM help demonstrate the true value that your MSL and Medical Affairs teams can bring by creating better engagements and building stronger relationships that last.
ACMA Engage gives the entire Medical Affairs team the ability to provide superior service to thought leader physicians and other influential stakeholders. The platform improves how MSLs and in-house medical team members provide information to Key Opinion Leaders. The system also accelerates how field medical teams collect feedback and produce market insights.
The Accreditation Council for Medical Affairs designed and built the Engage platform based on input from experts across the Medical Affairs field. The ACMA also collected feedback from thousands of professionals who have completed the company's BCMAS certification program. Our goal is to improve how medical affairs teams compliantly communicate with KOLs. ACMA Engage enables your team to nurture deeper, more insightful scientific communication using a holistic view of each stakeholder's needs, preferences and history of interactions with the company.
You can power up your medical affairs team with ACMA Engage as a standalone CRM system or as part of a larger suite of tools that provide complete KOL relationship management, AI-powered analytics, and ongoing training and professional development. Whatever configuration best meets your strategic needs, you can put the power of ACMA Engage to work to realize your team's full potential.
Join top Medical Affairs teams in building effective and long-lasting relationships by engaging key stakeholders with the information they need. With a better engagement platform, your team can be ready for the future of medical affairs today.
The need to have autonomy outside of the commercial function is key. ACMA Engage allows medical users to work without worrying about the risks involved in sharing a CRM platform with sales.
ACMA Engage gives MSLs faster access to the information and resources that result in better interactions with key opinion leaders. Delivering higher-value scientific communication strengthens the KOL's bond with the MSL and respect for the organization.
Every interaction with a KOL is like a 'mini-advisory board.' By accurately recording this valuable information, every MSL can provide critical insights to help the larger MSL and medical affairs team make better decisions. With ACMA Engage, you can capture key behaviors and trends. Coupled with the ACMA Predictive Analytics tool, you can predict stakeholder behavior and stay ahead of your competition.
Logging KOL interactions should be simple, fast and intuitive. ACMA Engage prides itself on its sleek design. Optimized for mobile and easy to navigate, now you can log your KOL interactions hassle free.
With ACMA Engage, you have the ability to customize features and continuously innovate to stay ahead of the curve. Whether you need to integrate analytics, insights, or KOL Profiling, ACMA Engage can meet all of your needs.
Digital tools and technology in medical affairs are the future-but they can also represent a risk if used incorrectly. ACMA Engage was developed by medical affairs professionals who understand the day to day needs of MSL and medical affairs executives. The ACMA is the industry standard when it comes to training medical affairs and MSL professionals on the appropriate use of digital tools such as CRM in the pharmaceutical industry. We are the leaders. Why settle for less?
|ACMA Engage||Traditional Medical CRM|
|Board Certified Medical Affairs Program (BCMAS) Integration||✓||-|
|Insights & Analytics||✓||✓|
|Built Specifically for Medical Affairs||✓||-|
|Integrated Continuing Education||✓||-|
|Capture all MSL activity||✓||-|
|Compliant and Secure||✓||✓|